Think, the most important skill we can develop. Marketers are out to sell you things that you neither need nor want...in the long run, but it can only happen if you let it. Question everything.
I am currently reading "Packaging Girlhood" and my eyes have been opened to some things that I had not been able to explain before, in other words I questioned these things but never could put it into words, I don't know if that makes sense. Girls have been taught by TV, DVDs, Movies, Magazines, Media, etc. to be sexual and sensual or a tomboy, instead of encouraging individuality. I believe this has been an unintended consequence of feminizing our culture. Women and Men no longer see the importance of mothers raising their children and instead allow a stranger, who doesn't care about them (like a mother) raise them, with their values, not the Father's or Mother's. I say feminizing because that movement has told women that they need to be home with their children but "They can have it all," not so, our children have suffered.
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Wednesday, November 04, 2009
Be Careful
Wednesday, September 30, 2009
Tuesday, September 29, 2009
Twitter; not just for twits, marketers can use this to promote their brand.
One of the fundamental needs we humans have, is to connect with fellow humans beings. We want to be accepted and validated; we use different avenues to accomplish that, join clubs, take up hobbies, join cliques, etc. and many of us use facebook, myspace and the likes; these same people are, or can be potential customers and they have the need to feel that they're more than just a number or dollar sign. I know many people that will not give up they're hairdresser, cleaners, a local restaurant because they feel connected and in comes social media. A way to personally connect; then Twitter comes in and fan pages that can have a personal connection with members; not by advertising products or services, per se, but instead communicating with them. There's something about knowing that the president of a company is willing to take the time to talk to you via this media. Twitter allows you to follow specific topics which will help you reach your customers and potential ones; this is a great research tool as well. Also, those who are following you will benefit from you tweets of expertise.
Friday, September 18, 2009
Virtual Tablehopping
This is from my favorite marketer, Tom Martin. He is so knowledgeable and I love the fact that he is willing to share the information.
Wednesday, August 05, 2009
Internet Business 101: What is the first step when starting to do Internet marketing?
Thursday, July 30, 2009
Why Marketing?
I love working with people and figuring out what makes them tick; what motivates them; what makes them do what they do...I guess that last one encompasses the previous loves. I like conducting research, coming up with solutions, and watching people succeed! I am completely new at this, being that I just received my BA in Business/Marketing diploma in the mail a couple of days ago, I am now official!
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